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Directing and producing
Co‑directed and produced the Velzy x Urban Outfitters collaboration campaign, creating the shot list and location plan, coordinating multi‑location shoots, and capturing all video footage. Oversaw creative direction from concept through production to ensure cohesive storytelling across brand and retail channels.
POST PRODUCTION
In post‑production, I shaped the final look and feel of the campaign - editing together diverse footage in Adobe Premiere Pro, color‑correcting for a cohesive tone, and selecting music that reflected the laid‑back yet fast paced, vintage spirit of the collaboration.