Sustainable america

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Through my work with Ocupop, I’ve supported Sustainable America by leading end-to-end blog content creation—from ideation to publication. This has included researching relevant topics aligned with the organization’s mission, crafting original articles, refining copy through editing, sourcing visual assets, and sharing final posts to their platform. Each piece was developed to inform, engage, and inspire action around sustainability, food systems, and energy efficiency.

For Sustainable America, I supported ongoing social media growth through a mix of strategic planning and hands-on content development. This included analyzing Instagram analytics to inform future content, launching a new influencer outreach campaign, and creating weekly story content to keep the audience engaged. I also developed social posts to promote recent blog content, helping to bridge editorial and social efforts with a cohesive, mission-driven voice.

Using Mailchimp, I manage and create Sustainable America’s weekly Food & Fuel Roundup emails. Each edition involves researching the latest news and trends in sustainability, food systems, and energy, then crafting engaging subject lines and approachable headlines to make the content both informative and accessible. The goal is to keep readers informed and inspired- delivering timely, relevant content in a voice that reflects the organization’s mission and values.