San lorenzo swim

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For San Lorenzo Swimwear, I led the creative direction and production of a visually striking social video and still campaign. From concept development to on-location shooting, the vision centered around capturing a sense of divine femininity—powerful, radiant, and unapologetically present. The final piece blends strength and beauty through cinematic imagery, presenting the San Lorenzo woman as both grounded and transcendent. It’s a bold, elevated expression of identity that aligns seamlessly with the brand’s spirit.

In post-production, I focused on amplifying the intensity and emotion of the visuals—through dynamic editing, bold color grading, and a strong yet refined pacing. The goal was to emphasize the strength and elegance of the models, while creating a cinematic, editorial feel that matched the brand’s aesthetic. For the stills, careful selection and retouching ensured a cohesive look across the campaign. The final content feels powerful, elevated, and distinctly San Lorenzo—ready for digital platforms and visual storytelling.