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LONOHANA CHOCOLATE ESTATE
Brand Messaging Framework
In collaboration with the team at Ocupop, I worked closely to refine the brand’s voice and positioning. As part of this process, I contributed in-depth research on key competitors and market trends to inform strategic decisions around language and tone. Together, we carefully selected core keywords and crafted a messaging framework that reflected the brand’s values, mission, and unique story. The result is a cohesive brand narrative that carries through every touchpoint- from packaging to socials to web.
Social Media Planning
Along with the team at Ocupop, I developed a comprehensive social media content plan that aligned with the brand’s voice and values. This included outlining key content themes and categories, determining an optimal posting cadence, and providing sample post concepts to guide tone and visual direction. The plan served as a strategic foundation for building consistent, engaging content across platforms.
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