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LAURA HOY

faro bags

Directing and producing

I directed and produced a video for FARO, an adventure-driven bag company with a focus on surf and travel culture. Shot on the North Shore of Oʻahu, the video captures the brand’s spirit of exploration, showcasing the bags in action across beach and rugged outdoor settings. Alongside the video, I photographed product lifestyle imagery to support FARO’s social and marketing campaigns—highlighting durability, design, and the connection to surf-inspired adventure.

POST PRODUCTION

For FARO’s North Shore campaign, I led post-production for both the final video and a suite of lifestyle photos. This included editing the video from start to finish—organizing footage, color grading, selecting music, and fine-tuning pacing to match the brand’s adventurous, surf-forward identity. I also edited and delivered a cohesive set of images that visually aligned with the video, providing FARO with a complete content package for use across digital and social platforms.


Copyright © 2025 Laura Hoy - All Rights Reserved.

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